Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his aviation personal branding and LinkedIn profile in front of a live studio audience. We went over some of the best practices we’ve learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is on-point, lots of things become much easier for aviation professionals, brokers, salespeople and others – getting meetings, making sales, finding partners and others who can support your idea!

00:00 Introduction

00:29 Why Personal Branding is Essential

02:29 Addressing Common Misconceptions

03:30 LinkedIn as a Key Branding Tool

04:06 Participant introductions

07:53 Live LinkedIn Profile Audit Begins

09:53 Profile Picture & Banner Optimization

13:40 Crafting a Standout Headline

17:21 Detailed Experience Section

20:32 Improving the About Section

24:06 Leveraging Recommendations

27:22 Using Featured Media

30:38 Direct Selling on LinkedIn

37:19 Wrap-Up & Final Takeaways

Transcript of Live Workshop

0:00:00

We’ll go ahead and get started. I know we have a couple of people that are planning to join us, but are taking a break because we just finished another meeting. Thank you for joining us. This is our personal branding workshop. It looks like we have a nice small crowd and that will be fun because that gives us a lot of time to talk about specific questions and other things.

0:00:29

So the first thing I think is that personal branding used to be something that was really hard sell for us. People would say, oh, I’m not a celebrity or oh, I’m not really a salesperson, even if they are a salesperson. And we all have that reticence, I guess, to do or acknowledge at least the fact that we need to do personal branding. But the reality is that it just makes

0:00:54

sense. It’s common sense because if 78% of the purchasing managers that you are going to meet with or are going to discuss your project product with, they’re going to look you up online before they schedule with you, before they even take your call sometimes, before they register for your webinar, you know, before they do anything with you, chances are they’re going to look you up and see, you know, is this person for real? Do they know any of the people that I know?

0:01:27

Have they done any of the things that they have in their mind before they decide to spend time on you. And that’s just because if they don’t know you, it’s a reality that, you know, we’re really, really careful about who we spend time with. We’re all super busy. So, you know, we want to be really, really careful about who we start relationships with, who we spend time with, and the aviation industry is such a small world.

0:02:01

Tom, good to see you. Glad you made it back. He was just in another meeting, so he’s quite the trooper showing up again. So that’s wonderful. Yeah. So, you know, attention to your personal brand isn’t vanity. It’s just good judgment. And a lot of the, I’m going to say, older executives that we work with, and I say that being an older person because I can do that, but are a little bit reticent to blow their own horn because that’s what they see this as. When it’s really not, what you want to do is have an authentic online presence

0:02:44

that showcases your skills and strengths. You want to get found on LinkedIn and looks for who do I know that might help me get a job as a cargo captain, they would find Josh. You know, who do I know that would help me with my aircraft records? That would be Amanda. Who do I know that would help me find software that’s going to get my airline in order, so that we don’t have all these crazy manual systems that are connected to each other. You know, that’s going to be Shereen. Who do I know that can help me become a broker or who can help me buy an aircraft? That’s going to be Tom.

0:03:30

You know, those are things that often people are looking in LinkedIn as much as anything else. search engine. The same as YouTube, the same as Google, same as any other. So, all right. So, this is actually an accelerated version of our workshop that’s available in our courses, which will be available. We’ll send you guys the link to take the full course if you want to. You’ll be able to Zoom through it because we will have taken a lot of that and done it. And Tom’s volunteered to be our victim today.

0:04:06

We’re going to go through his LinkedIn profile live. So we’re all going to be very nice to Tom, or I’m going to be very mean to Tom. Anyway, since we’ve got so few of us, let’s just take a minute and introduce yourself, if you don’t mind, if you’re comfortable with that. Go ahead and unmute. And Shireen, did you want to go first?

0:04:28

We’ll kind of go in order of appearance if that’s all right. Sure. Hello, everybody. I’m Shireen Worthington. I work for ETT Aviation, and I am a product director for a software called MISA. maintenance, inventory, HR, accounting, document maintenance, all kinds of fun stuff.

0:04:52

So it’s a full ERP system. And my background is a little over 15 years in actually corporate accounting. So I kind of mix the two together and that’s me. And I live in sunny central Florida. Fantastic. I’m so happy that you’re with us today. Yeah, I mean, I had no idea that this software existed before we met.

0:05:22

So, or at least before I met Dina and Sonia, who I met before you. But that’s cool. Amanda, do you want to go next? Are you comfortable with introducing yourself? Sure. Hi, my name is Amanda. We also have Kim Cloutier here today with us. We’re both here.

0:05:39

Oh, that’s good. Yes. I have a company called Refined Steel, which is… Oh, you want to do the video? I think I’ll find it. That’s cool. Good to see you guys. Hello. Can you see it? Yep. Yep. Okay. So, we have an aircraft management company.

0:06:02

We manage Falcons specifically three and a half years with Falcon management experience and about 16 years in the industry. Fantastic. We’re really happy you’re here. And I apologize. I thought you were the other Amanda who does aircraft records management.

0:06:17

So you are not that Amanda. But I’m really happy you’re here. You’re Captain Amanda. So that’s really cool. And yeah, it’s good to see both of you here. I should take myself off mute.

0:06:30

Yeah, good afternoon. My name’s Josh Frazier. I’m the flight training manager at Empire Airlines. If you’re not familiar, Empire Airlines is a FedEx feeder. So we are a regional airline for FedEx. We cover the Western half of the US and Alaska.

0:06:41

And yeah, I think that’s about it. Hello, everybody. My name is Tom Lelio. I’m with JetLife Aero, specialized in sales and acquisitions of private jets, usually about $2 million and below,

0:06:55

and helping train aviation professionals in sales and personal branding and becoming jet brokers as well. Excellent, we’re glad you’re here. I’m sure you will probably teach a class about how I can improve my class

0:07:08

after we’re done with this, so that’ll be good. No pressure, no pressure. Cool, and Gene, glad you’re here, too. Good afternoon, Gene. Cloud, Great Circle Aircraft in the Washington State area. Right.

0:07:25

And Gene sells aircraft that are, I guess, kind of a very wide variety of aircraft as well. All right. So, anyway, Tom has volunteered to be our victim for today. And so what I’m going to do, and for some of you I have already, actually, Serene, I think I may have done this for you at one point in the past, but it’s always nice to see this again. And what I’ve done is I’ve pulled up Tom’s LinkedIn profile, which is already really good.

0:07:53

So this is going to go through it with our checklist. So I’m going to actually share my whole screen so you can also see a LinkedIn or a Word document that we use to analyze this. And I would love to have you guys chime in since it’s such a small group, it’s really nice to have everyone contribute. If you’ve got any ideas for Tom, we would love to hear them.

0:08:26

If you have any ideas as we go through this, that would be great. Then also, if you have any questions about your own profile or anything else about personal branding as we go through this, feel free to interrupt because we are such a, that’s really the best thing I think about a live workshop is that we’re able to interact.

0:08:48

Sometimes we get the best ideas from the crazy, crazy interaction and other things. So I think Tom’s background is awesome. It looks like he’s a celebrity. Right? Tom is a celebrity. Yeah, he’s, he is quite the guy. So I am pulling up the wrong document for some reason. I apologize. Let me make sure I’ve got the right one here. The only question I do have, Paul, and I don’t know if you know the answer to, but I’ve been trying to figure out how to go live stream on

0:09:20

LinkedIn for literally weeks. I think I got it to work. And if you know how to do that, I would be very grateful to figure that out. So I think they changed it. Like it used to be one way. Now it’s a different way. And it’s all out all over the place. And I’ve followed I’ve Googled and gone through the help guide like 50 different times and it’s like this doesn’t work. Right, exactly and honestly we are not going to cover that today because I have not figured it out so I have to apologize that is, I’ve tried it a couple of times and it is not

0:09:54

something that I would be comfortable telling anybody or even recommending to anybody because I recommend doing something else, you know, going live on some other platform and then publishing to LinkedIn as a finished video, just because it’s so glitchy. And I don’t know if anybody else has any experience with going live on LinkedIn. And sounds like we’ve had a couple of other people join us. If you’d like to introduce yourself, feel free to jump in. Now is probably a good time before we jump into the document and massacring Tom’s LinkedIn profile.

0:10:30

Jelena, good to see you and also Kelly and and John’s with us as well. Hopefully, John, you can run the chat window so that I don’t have to pay attention to that. Sure. Thank you. I just got into a lengthy conversation with one of our attorneys, so it just took a while. Oh, I don’t want to hear it. Okay, as long as it wasn’t copyrighted images, we’re good.

0:11:00

No, no, no, it ended up quite nicer than I expected. Okay, great. So yeah, first impression of Tom’s LinkedIn profile, I think, is amazing. I know your logo came from your father’s Rolex watch, which I think is just totally amazing, and it’s elegant, it’s simple. I love the way you’ve used it on this. Any thoughts on how to improve Tom’s profile picture or his background picture?

0:11:29

One thing we sometimes recommend is putting a call to action in here somewhere, either the book. Tom’s recently published a book, The Ultimate Jet Guide. It’s on Amazon. So maybe putting an image of the book. I hate to ruin this elegant background, but it may be cool to add some kind of a call to action there, either to the book or put a phone number on there or an email, however you choose to be contacted just because, yeah, if you want people to contact you that aren’t connected to you, and some of us in sales do like to do that, if they’re not connected to you, they can’t get into

0:12:11

your contact information. Does that make sense? Okay, so yeah, putting a phone number or the book or some kind of call to action on this would be the only thing I can think of that might improve that. And we can probably brainstorm some some ideas for you that you can take a look at. OK, we’re a very shy group. That’s unusual. I also add some videos in there.

0:12:37

I’ve been meaning to shoot a video for the I think the my icon can be a video. Is that right? Your icon, they did it. I think it was a 30 second video. You know, that could be your your profile photo. Mine is, it is not seen that often.

0:12:56

People don’t take advantage of that opportunity very often. They don’t click on it very often. So I think what I would do though is put in a video as a featured post down below and we’ll talk about that in just a minute. But as far as the background and the profile picture, I’m not really recommending, given my experience with them, I don’t know that it’s really worth doing a profile video. Other people may have other opinions, but that’s where we are. Okay. I love the fact that your title is not your job title. It is what you do for people or what you are about, you know, really. You help people who need to find a jet, buy a jet.

0:13:40

The only thing I would question would be, would this also address the idea of the other things that you do, that you help brokers? Or if that’s the primary focus of your LinkedIn, then it’s doing a perfect job. So that’s the only question I would throw at you is, do you also want to connect with brokers who need help? And if so, do you want to put that in your head?

0:14:03

Yeah. Yeah. Yeah. So, you know, we might run that through chat GPT. That’s kind of my favorite toy nowadays. And see if we can brainstorm some ideas to include, you know, that you help people who want to buy or sell a jet and also people who want to become brokers. Yeah.

0:14:23

You know, something along those lines, something that is short and catchy, but it encompasses both of those ideas. Okay, so that’s the first two items on our checklist, is kind of the profile photo and the background photo. When I click into your contact information, I love the fact that you have a customized URL, the Ultimate Jet Guide, linkedin.com in the Ultimate Jet Guide. And I know you have some slightly different branding on some of your social media, whereas either Jet Life Arrow,

0:14:56

the Ultimate Jet Guide, Tom Lelyo, all of those things are used strategically in different ways. So I think that’s great. Yeah, but those need to be, some of these things, these things need to be updated, I can see. OK, cool.

0:15:12

No, I appreciate you being willing to do this. A lot of people haven’t seen their own profile in a while, so it’s kind of fun. I think I went in there to try to change the other day and there were just some things that wouldn’t let me. I think I couldn’t find where the website stuff was. Oh, here it is.

0:15:30

Okay, I found it. Cool. Yeah, that’s good. Oh, fantastic. And you can also add additional websites in there. So if you wanted to add your Instagram,

0:15:40

if you wanted to add the Amazon link to the book, those could be added in as well. So all of those are possibilities. It’s all one big web, so it’s a good thing. Okay, and then Twitter, Antrim Group, that’s not one that I’m familiar with.

0:15:56

Is that correct? That needs to go. No, no, that needs to go. OK, now that’s cool. All right. So that’s contact information. Great job on that. And I love the fact that you have an email address and a phone number and all of those things so that somebody could connect with you or contact you directly if they wanted to.

0:16:19

OK, and I know we’ve just recently optimized or at least gotten a list of your keywords and we’re probably not settled on that enough to optimize your LinkedIn profile. But I guess we’re going to leave that one alone. Okay. When we get into your experience, I’m going to kind of shift around a little bit because yours was in a slightly different order. And that’s another thing is you can order these blocks. You can just drag and drop them.

0:16:43

So if your experience is the most important thing to see, you can bring that to the top. If your activity is the most important thing to see, which I think it is, you can drag that to the top. So I think your order is probably pretty good as far as featured activity, about experience, education, skills, recommendations, etc. But you can change that order if you choose. Yeah, so when we get into your experience, this is another place where you have absolute,

0:17:21

almost unlimited space. I’ve never run into anybody who has used up all the space that they can in their experience section. And people don’t get into this all that much, but they do if they’re using the search function on this. This is a website or a webpage, the same as any other.

0:17:38

So if somebody is looking for, I want to buy a jet in Sarasota, Florida, your name should be the first name that pops up. Interesting. And the way that you would do that is by having information on your LinkedIn profile,

0:17:52

maybe that people wouldn’t necessarily even see, you know, like that experience section is a great place to put that sort of thing, where it will show up on a search, but it won’t necessarily be right in people’s faces. So, like, you know, under JetLife Aero, you could talk about, we help clients in the Florida area. You can, you know, talk about your local area. You can talk about jets that you’ve sold. You can tell stories in there. You know, you can do a lot of things in this experience section. We do recommend bullet points just because this is a Web page.

0:18:38

And there’s a format from Columbia University called the star format where it’s. And I don’t remember what all of the acronyms are in star, but it’s basically specific, analytical, something, something, something. But it’s, you know, you want to put in facts. So things that you have achieved in that position. And John does resumes for people all the time. And you’re always looking for the ED verbs, right, John?

0:19:07

When you’re doing somebody’s resume, it’s the same thing here. You want to say, I did this, I did that, I did the other thing. I increased sales from X to Y in X number of years or months or whatever. If you can include numbers, if you can include data,

0:19:26

specific makes and models of aircraft, specific locations, et cetera, that does a lot of good for two reasons. One, because if human beings reading this see it, they’re going to find it a lot more credible. And number two, the machines that run the search engines will see it and will serve

0:19:46

up your profile a whole lot more. So you’ll get more people liking, subscribing, following, etc. So I know I’ve got the same thing. I think I may have cut it from you, Tom. I’m going to blame you on. Sorry.

0:19:56

Anyway. Cool. Right. Anyway, cool. So you can add as much as you want to any of these. Not a lot of people are going to read a lot of them,

0:20:06

but you certainly want to add as much as you can. In your About section, you want that to be first-person. This isn’t social media, same as any other. So you want it to be first-person conversational as long as you want it to be, but you want the first paragraph to really grab people as this is who I work with,

0:20:32

this is who I help, etc. And then you can get into the other things about your family. I know you were a youth pastor at one time. Are you still doing that? That’s absolutely cool. No, we still do, whatchamacallit, we still do music at church, but we’re not in the youth ministry as much.

0:20:54

Cool. I think that’s amazing. And you can put anything in that about section that you want, but you want to kind of write it like newspaper style. If you’ve ever written or taken a journalism class or anything like that, you kind of want the most important things to be at the top and then go into more of the things about your hobbies and family and other things. I love to include those because they make you seem like a much more rounded person. And, you know, they feel like they know who you are, so

0:21:24

they feel more comfortable picking up the phone and talking to you if they know something about you. So I think this is great, but we might want to come up with a first paragraph that’s about, I know it says about me, but it’s really about the people that you help, you know, the people that are reading your profile so that they see, okay, this is somebody who can help me with whatever problem I’m having right now. So they see themselves and their problems first and then they

0:21:48

see you. Because everybody is selfish, you know, they want to know before they want to know you, they want to know is this somebody who can help me with what’s going on in my life right now. Okay. Yeah, cool. All right, so we talked about experience, education, same thing. You can go on and on and on and on about the things that you learned that you want to apply in your current situation and how that adds to the credibility of what you’re doing right now. John Davies, he’s a client of ours that has two jobs.

0:22:26

One is that he’s a CPR trainer and the other is that he’s an aircraft appraiser. So those two things seem unrelated, but they’re both about helping people. And so he makes a really good case in his LinkedIn profile about how those two really unrelated things, working in the medical field, helping people through problems, responding to emergencies, great, recommendations are great. Wow, you got five.

0:22:50

So that’s more than more than 90% of the people on LinkedIn. Yeah, they’re all like, I think they’re all like from like, over a decade ago. That’s okay, like youth ministry stuff. So in a way that is even more credible, because that shows that

0:23:05

you are a real human being that has been around the block more than once. And, you know, you’ve seen other things. But the best way to get recommendations is to give them. And what I like to do is take an hour every Friday, and I know we all have time coming out our ears, you know, and do what we call a follow Friday. And what I do is I try to grow my network by 20 people. I try to recommend to people who have done something. You know, they don’t have to have cured cancer, they just have to have done something impressive.

0:24:06

People don’t get recognized enough. It’s a great way to cause me to notice the people in my life that are doing good things, for one, and also to put more of that positive energy out there, and then more positive energy comes back as well. And then, you know, you end up, that’s not why we do it, but we also end up getting more recommendations as well.

0:24:32

Sure, yeah. Yeah, so, and these are so unusual, you know, they put in this thing, I’m not really in favor of a lot of the things that LinkedIn decides to do. This whole skills thing is kind of nutty. They did that a few years ago where, you know,

0:24:48

you endorse people for different skills and the people that end up endorsing you for those skills may or may not know you. In fact, you know, a lot of the people that you will see on mine are like, kind of not even relevant,

0:24:59

and you know, this doesn’t really add to the search value of your profile or anything. So I kind of ignore this section and focus on this one, you know, which is recommendation. So you might want to pull that up above skills and bury the skills if that seems appropriate to you.

0:25:18

Yeah. OK. And then causes, groups, other things, interests, etc. You know, those things are all great. Does anybody have any thoughts or questions about groups or causes or recommendations or anything? I’ve kind of been monopolizing the conversation. Of course, that’s what I do.

0:25:41

So what’s new? Exactly. No, that’s fine. And some people wonder, you know, what should I be doing with groups? And, again, if you do, it’s really easy to get into a black hole of a time suck with any social media. So what I do is I try to have kind of an agenda of my follow Fridays.

0:26:03

You know, these are the things that I want to do on LinkedIn. I want to check these groups. I want to follow 10 people. I want to recommend to people. And, you know, that’s my follow Friday. That’s my routine.

0:26:17

And if I do that every week, then my network is growing continually in the direction I want it to grow. And it’s not, you know, Bitcoin sellers and, you know, other crazy people that connect with me. It’s not haphazard. It’s deliberate.

0:26:29

And then I’m also giving and getting recommendations, which is great, and visiting the groups that are really relevant to me and so on. And you’ll kind of get a feel for that over time, which of the groups that are giving you the most love, that are referring people and actually having conversations and engaging in conversations about your materials and so on. And some of the groups are really open to having you share, especially like your YouTube shorts and other things.

0:27:05

You know, they’re really open to that. Some of them are not. You know, they feel like that would be too commercial or whatever. So you kind of get a feel over time for which groups are friendly to what you want out of them and which ones are not. So that’s cool.

0:27:22

We do have an aviation sales and marketing group that I do recommend everybody join because everybody is welcome to pitch anything on that group. And, you know, of course, that’s commercial and so on. One thing I do recommend in your, you know, there’s a thing called work samples that is really just kind of the featured articles and featured media in LinkedIn. I recommend that everybody make a video for that.

0:27:46

And this is kind of in lieu of the profile video. This can be two to five minutes. And what I would cover is something like, here’s what I’m working on now, here’s who I would like to meet, and here’s who I am. If you cover those three points, that does a really nice job of doing what LinkedIn is supposed to do, and that is the networking of, hey, my name is Tom Lelyo.

0:28:11

I have a book for sale on Amazon right now. I’m really excited about the book launch and everything else. If you are in the market for a jet, you should check it out. I’d like to connect with people who are aircraft brokers. I’m putting words in your mouth, so I know this is unsanitary.

0:28:28

Sounds great. I’d like to meet aircraft brokers, people who are maybe thinking about being aircraft brokers, people who are in the process or even curious about buying and selling jets, especially in the under $2 million category and so on.

0:28:44

And here’s a little bit about me, here’s about my history and so on. And, you know, I live in Sarasota. I have, you know, a wife and kids and have a great life and cool hobbies and so on. So I think that is a whole lot more effective than the profile video, which is like 30 seconds and not really enough to sink your teeth into and get a really good feel for the person.

0:29:12

So those are the things that I really recommend on that. And that is pretty much it as far as the LinkedIn review. There are some other things like publishing articles and other things. You know, of course, you’re publishing great material on YouTube. There is no reason not to push that to your personal profile on LinkedIn. You can do that once a week or twice a week or three times a week has been kind of my sweet spot. You don’t want to ever do direct selling on your LinkedIn profile,

0:29:42

which you don’t, which is fine. And add media. And then you can also add a profile badge to your signature line. And I know you’ve got to leave in just a couple of minutes, because you’ve got him here? This is one of the better ones I’ve looked at, so I’m actually really, really happy that we had a good one to look at. Thank you for volunteering. Sure.

0:30:17

And I’ll finish. You mentioned no direct selling on LinkedIn? Yeah. That’s kind of interesting, the number of brokers that actually put airplanes on LinkedIn. Right. And you don’t want to do that on your profile. You can do that in groups. You can do that in other things. You can share posts. You can do other things like that. But you don’t ever want

0:30:38

that to be in your About section or your Experience section or your anything permanent on LinkedIn, I guess is the best way to put that. But I don’t think it’s a problem to put an aircraft listing on your profile because it’s about networking. As long as it’s not like a permanent feature of your LinkedIn profile, I am about selling this airplane, but this is a passing thing. This is a post that is showing up on my profile for 48 hours and then, you know,

0:31:16

it rolls off as other material replaces it. I think that’s fine. Some of the books will say that’s not okay. You know, direct selling is not okay on LinkedIn, but I think those books were written probably five years ago. Yeah, exactly. When it was do you have a preference or recommendation in terms of using a page and then just mostly posting from your page and then just sharing that to your LinkedIn feed if you will. I was curious if I should be posting posting to my page my link sorry should I be posting to my LinkedIn profile

0:32:03

or should I be leveraging a page instead? If there’s an advantage to leveraging a LinkedIn page for the company like JetLife or Ultimate Jet Guide. And posting my content there and building up the page by sharing on my profile or just stick with the profile. Because I’ve primarily just been sticking with the profile,

0:32:29

but I wasn’t sure if you had any insight or recommendations on using a page instead. OK, you will almost always get at least three times more engagement on your personal profile than you will on a company page. And partly that’s the way the software was built. It was I mean, the company pages were added later

0:32:46

after LinkedIn was already kind of running. So, you know, the personal profiles get a lot more attention. The second thing is people like to interact with people, not with companies. So the reason for having a company page

0:33:02

is so that you’ve got kind of a commonplace to post things, especially like for Shareen’s company, where they have three or four people that will share a post that we post on their company page. And then each one of those three or four people is going to have kind of a different angle of, you know, so they’ll put a different note on the same post and then publish

0:33:21

it to their personal profile. So like we publish about, you know, a post about the MISA product as an example. And then Shereen, being product director, is going to say, you know, we just came out with our new version. Here’s the new features. It’s great. And then one of their salespeople might say, hey, we just installed this with a new airline and they’re doing a fantastic job with using these features. And so it’s a kind of a different angle for each human.

0:33:47

So the company is kind of for generic things and as a repository so that it makes it easy for your people to share out that thing. Yeah, right, okay. Yeah, but as you get more people or if you intend to grow the company,

0:34:03

then the company page is critical. But it’s not gonna be where you get the most bang for your buck. Yeah. Makes sense. Cool. Any other thoughts or questions about personal versus company?

0:34:21

Other things that come to mind? We’ve got such a team group today. Usually you guys are really rowdy. I have a lot going on. All right. Well, we’ll continue with our personal branding section. Of course, what we do with this is,

0:34:40

profile audits is one of the things that’s included in the personal branding. Of course, if you’re in our marketing lab, that’s one of the things that you can request from us in your service level, you know, that we do for you. And then we create a document like this. And Tom, I’m going to fill yours out later and send it to you. Okay.

0:35:04

With everything that we talked about and some of the links and other things for how to actually do some of the things that we talked about. But yeah, we will do that for you and then we provide that to you and then go through that with you. Because it is kind of hard sometimes to figure out, you know, what buttons do I push to get to this section or how do I move? Yeah, because they’re changing things all the time. So, yeah, that’s the first thing is basically to audit your profile and, you know, provide that profile audit to you.

0:35:38

Second thing is to accomplish those improvements that you agree with. And everything that we do, of course, is a suggestion because. We only know your business from the outside looking in and you know, your priorities better than we do, so you know, you may have different opinions about what goes on and and of course, your opinions trump ours. But that is always a thing.

0:36:01

Yeah, knowing what to do is half the battle. I love that because a lot of times we think, you know, we take a course, we’ve taken a course. So now we’re all up to speed on this, but we didn’t do anything as a result of taking the course. And so nothing changes and we haven’t haven’t done any good. And then the last thing we do is just the final checklist consultation and questionnaire about did this actually work for you?

0:36:22

You know, usually like a month later, we like to take a look at it. Did you grow your network? Are more people finding you? Are you feeling better about handing out your LinkedIn profile at trade shows

0:36:33

and, you know, putting it on your business cards? And are you proud of it? Do you feel good about it? And those kinds of things. So those are all fun. And that’s really it for personal branding.

0:36:45

And we’ve got some extra time if anybody has a profile they’d like us to dive into. If we have a brave soul that wants to jump in on a personal page or a company page or anything else you like, this is a personal branding workshop.

0:37:04

So we probably should stick with that, but it does relate, you know, there’s a lot of overlap. Okay, well, I guess this was a short one, which is good. Short and sweet. Hopefully you got something out of it that was useful to you

0:37:19

and you were able to upgrade your LinkedIn profile and make some changes that are hopefully going to help you in networking and sales and credibility and all of those other things. You know, as we were talking earlier, it becomes easier to sell your book,

0:37:35

to book consultations, to make sales, to do pretty much everything you want to do that involves persuading people of things. It even becomes easier to meet people if you have a great LinkedIn profile with a great picture and all of the checklist items that we’ve talked about. John, you met somebody at an event that looked you up on LinkedIn and they knew who you were.

0:38:00

Do you remember that? That was like a blind date kind of a deal. Oh yeah, well, it was one of the national hangar constructors. Oh yeah. And they were in Park City, and I looked him up, and he looked me up, and we just went up there and had lunch. Mm-hmm.

0:38:21

So I didn’t like I knew him. Yeah, it just feels so much better if you feel like you know somebody, if you’re meeting them at a restaurant or meeting them at an event or whatever. And LinkedIn is a great way to kind of get some background and at least know who you’re looking for, right?