Investing in your Personal Brand –
What Does It Cost?

It’s an important decision.  Should you trust your personal brand to chance?  Do it yourself?  Use AI tools?

Our programs offer the best of the above – work with our professional team on a range of options.

At a minimum, we provide guidance and coaching that will uncover opportunities, save you hours of work and prevent embarrassing oversights and mistakes.  At the higher end of our services, we become your agent, responsible for promoting you to journalists, podcasters, sponsors, event organizers and others important to your goals.

Which option is best for you? Schedule a free consultation to discuss your unique situation.

You can’t make a wrong decision – you can move up or down at any time with 30 days advance notice.

New Year Kickoff –

Prefer a one-time payment?  Invest in five months, get the sixth month free!

Offer valid through Valentine’s Day! (February 14, 2025)

Download our catalog for full details on all of our service levels.   Questions? Call us at 702-987-1679.

How We Determine Pricing for Personal Branding Services

When it comes to personal branding, every professional’s needs are unique. We understand that building a compelling personal brand is not a one-size-fits-all process. That’s why we tailor our services to meet the individual goals, industries, and challenges of our clients, especially those in the aviation industry.

Here’s how we determine pricing for our personal branding services:

1. Understanding Your Goals

The first step in determining pricing is gaining a clear understanding of your personal branding objectives. Whether you’re an aircraft broker aiming to attract high-value clients, a senior executive looking to increase industry visibility, or a young professional building credibility, your goals shape the services we recommend.

Examples of Goals:

• Enhancing LinkedIn presence for career advancement.
• Building thought leadership through blogs and media appearances.
• Attracting new clients through a polished digital profile.

2. Assessing Your Current Branding

Every client begins their journey with a thorough onboarding process and audit of their existing personal brand. This includes analyzing:

• Your LinkedIn profile.
• Social media presence (if applicable).
• Website or portfolio (if available).
• Current visibility in your industry.

This audit helps us identify the gaps between where you are now and where you want to be. The scope of the work required to bridge that gap impacts the overall cost.

3. Tailoring Services to Your Needs

Our personal branding services are customized based on the type and level of support you need. These services may include:

• Social Media Optimization: Enhancing your LinkedIn profile and creating a content strategy.
• Content Creation: Developing articles, blogs, or LinkedIn posts to showcase your expertise.
• Media Outreach: Helping you secure guest spots on podcasts or mentions in industry publications.
• Coaching and Strategy: Providing one-on-one guidance to build confidence and clarity in your personal brand.

We offer three tiers of service (Silver, Gold, and Platinum), each designed to meet different needs and budgets. Higher-tier packages include more comprehensive support, such as ghostwriting, media pitching, and public speaking preparation.

4. Factoring in Industry Specifics

The aviation industry is highly specialized, and pricing for personal branding services reflects the expertise required to navigate it effectively. Aviation professionals benefit from working with a team that understands the nuances of this field, including industry trends, regulatory environments, and the priorities of your audience.

Our aviation focus means you receive personalized support tailored to the challenges and opportunities in this sector. This targeted approach ensures that your investment delivers the maximum possible return.

5. Time and Commitment

The level of time and commitment required from our team directly influences pricing. For instance:

• One-Time Projects: Services like a LinkedIn profile overhaul or a single piece of content creation are priced lower due to their limited scope.
• Ongoing Support: Monthly packages for consistent branding efforts—such as regular content creation and media outreach—are priced higher to reflect their long-term value.

6. Value-Added Features

Our pricing also includes features that add value to your investment, such as:

• Personalized Consultations: One-on-one sessions to discuss your progress and strategy.
• Performance Metrics: Regular reporting on key metrics like profile views and engagement rates.
• Flexible Options: Packages that allow you to prioritize the services most important to your goals.

7. Ensuring ROI

We view personal branding as an investment in your future. While prices vary depending on the level of service, every package is designed to deliver a measurable return on investment. Clients often report:

• Increased visibility and engagement on LinkedIn.
• Higher-quality leads and professional connections.
• Opportunities for thought leadership, including speaking engagements and media mentions.

Custom Solutions

If none of these packages fit your needs, we’re happy to create a custom plan tailored specifically to your goals.

Why Choose Us?

The aviation industry demands a unique approach to personal branding, and our expertise sets us apart. With years of experience helping aviation professionals excel, we understand how to craft personal brands that resonate with your audience and deliver results.

Ready to elevate your personal brand? Let’s get started!