How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2021-02-05T19:43:06+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
February 2015
January 2015
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
Paula Williams2018-09-05T07:40:57+00:00We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
New Year Resolutions vs. Real Commitment (AKA Investment!)
Paula Williams2018-09-05T07:40:58+00:00New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of [...]
August 2014
#TestimonialTuesday – A Profitable Marketing Habit
Paula Williams2018-09-05T07:41:03+00:00Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know - "What do your [...]
Be careful what you promise, and who you promise it to!
Paula Williams2018-09-05T07:41:04+00:00We attended a promotion party for a dear friend this weekend. Our friend, a recently commissioned Colonel, drew our attention [...]
June 2014
Aviation Marketing Checklists – Don’t Take Off Without One!
Paula Williams2018-09-05T07:41:06+00:00Aviation Marketing Checklists - Why do you need them? Would you take off without a checklist? In 1935 the first [...]
Which social media channel is best for aviation marketing?
Paula Williams2021-02-05T19:43:03+00:00Which social media channel is best for aviation professionals to reach decision makers? We all have limited resources, especially time, these [...]
September 2013
Who Does the Selling In Your Company?
Paula Williams2018-09-05T07:41:22+00:00Of course, if you've been reading popular sales management magazines, you know that the correct answer to the question - [...]
Examples of Direct Mail Advertising for a B2B Product or Service
Paula Williams2021-02-05T19:43:00+00:00Good examples of direct mail advertising are hard to find. Most of the marketing information you find on the web [...]
August 2013
Aviation SEO – How Important is Search Engine Optimization?
Paula Williams2021-02-05T19:42:55+00:00Why do you spend so much time on Search Engine Optimization (SEO)? In our four week startup process, we ask [...]