“Fast Eddie” Rickenbacker: Master of Personal Branding
Paula Williams2025-02-19T04:01:56+00:00Few figures in American history embody resilience, innovation, and personal branding as powerfully as Eddie Rickenbacker. From race car [...]
February 2025
January 2025
The Power of Personal Branding for Aircraft Brokers: Elevate Your Career and Close More Deals
Paula Williams2025-01-14T20:10:20+00:00In the world of aircraft brokerage, success often depends on three critical factors: trust, visibility, and relationships. Buyers and [...]
January 2024
FAQ: Personal Branding for the Aviation Industry
Paula Williams2025-01-13T20:21:49+00:00FAQ: Personal Branding for the Aviation Industry 1. What is personal branding, and why is it important for aviation [...]
January 2021
Executive Digital Coaching for Aviation Professionals
Paula Williams2021-01-31T23:36:10+00:00This is a service we've offered for a long time, informally, in our Marketing Lab. But there are enough people [...]
December 2020
Book Club Discussion – 500 Social Media Tips
Paula Williams2020-12-14T02:16:05+00:00Mickey Gamonal, Paula Williams, John Williams, Trish Machiri and Debbie Murphy discuss our favorite social media tips. [embedyt] https://www.youtube.com/watch?v=l3KuoMPakP0[/embedyt] Transcript [...]
Best Icebreakers for Zoom Meetings
Paula Williams2020-12-08T00:06:45+00:00We find ourselves spending more and more time on Zoom. Sometimes with people who don't know one another very well. [...]
October 2020
Book Club Discussion – Consulting – How to Get Booked by Michael Zipursky
Paula Williams2020-10-26T21:36:40+00:00You could argue that aviation sales is all about consulting, and aviation consulting is all about sales. If you define [...]
Social Media Tips from Aviation Sales and Marketing Pros
Paula Williams2020-10-19T00:19:17+00:00Aviation sales and marketing professionals Paula Williams of ABCI, Larry Hinebaugh of Business Aircraft Records, Debbie Murphy of JetBrokers, John [...]
September 2020
Why Aviation Industry Professionals Need Sales Skills
Paula Williams2020-09-21T22:50:56+00:00Many aviation professionals would rather scrub oil off the hangar floor than sell. Which I totally understand - it certainly [...]
Book Club Discussion – The Marketing Book by Jason McDonald
Paula Williams2021-02-05T19:53:25+00:00Mickey and I discuss The Marketing Book by Jason McDonald Some key points- Differences between B2G, B2C, and B2B Marketing [...]