Getting More Referrals – Summary of our Panel Discussion
Paula Williams2018-09-05T07:40:54+00:00Doug Evink, President & CEO of Tanis Aviation, and Doug Goldstrom, President of Sales for Special Services Corporation (SSC) shared [...]
March 2015
How to Plan a Client Appreciation Event for Maximum Marketing Impact
Paula Williams2019-06-11T01:52:24+00:00How to Plan the Best Customer Appreciation Event Ever! It's important to know how to plan a customer appreciation event. [...]
February 2015
HAI Heli-Expo 2015
Paula Williams2018-09-05T07:40:55+00:00We'll be "floating" at this year's HAI Heli-Expo, and we'd be glad to meet with you at your booth or [...]
Infiltrating a Large Organization
Paula Williams2018-09-05T07:40:56+00:00As your company grows, you may find yourself courting large organizations and large companies as clients. As in, MUCH bigger. [...]
Educating Customers – Rather Than Selling! (A Summary of our Panel Discussion)
Paula Williams2020-12-22T23:53:40+00:00One of the main tenets of Long Cycle Marketing is that we spend a lot of time educating customers rather [...]
Educating Potential Customers – Avoiding Yawns of Boredom
Paula Williams2018-09-05T07:40:56+00:00The people who make their living in the aviation industry are not particularly impressed by PowerPoint presentations and brochures. And [...]
How Long is Your Sales Cycle? Ours is Four Years.
Paula Williams2021-02-05T19:43:06+00:00Well, UP to four years. The best customers buy from us when the time is right for them, not when [...]
January 2015
Executive Brief Video Excerpt – Advertising Media with Benét Wilson and Michael Dye
Paula Williams2018-09-05T07:40:57+00:00We'd like to thank Benét Wilson and Michael Dye for joining us for our Executive Brief panel discussion this month! [...]
New Year Resolutions vs. Real Commitment (AKA Investment!)
Paula Williams2018-09-05T07:40:58+00:00New Year Resolutions are for amateurs and dabblers. Apologies in advance, this post is going to be a bit of [...]
August 2014
#TestimonialTuesday – A Profitable Marketing Habit
Paula Williams2018-09-05T07:41:03+00:00Testimonials are fantastic marketing materials because they are exactly what a prospective customer wants to know - "What do your [...]