AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2021-02-05T19:45:50+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
January 2018
December 2017
“How Do I Hire a Great Aviation Salesperson?”
Paula Williams2018-09-05T07:44:39+00:00How do I Hire a Great Aviation Salesperson? John and I talk about the three factors we've found that ensure [...]
November 2017
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
Paula Williams2021-02-05T19:45:47+00:00John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre - I think [...]
October 2017
AMHF 0100 – Aviation Marketing & Sales Book Club Discussion – UnMarketing
Paula Williams2021-02-05T19:45:43+00:00John and I review UnMarketing by Scott Stratton and Alison Kramer. We found great ideas that are easily applicable to [...]
September 2017
AMHF 0098- How to Make a Great First Impression
Paula Williams2021-02-05T19:45:40+00:00In this episode, I exploit John's pain and suffering with a dental incident to make a point about how important [...]
AMHF 0097 – Book Club Discussion – No BS Sales Success by Dan S. Kennedy
Paula Williams2021-02-05T19:45:32+00:00John and I discuss Dan S. Kennedy's No BS Sales Success from the point of view of what we've learned [...]
August 2017
AMHF 0093 Book Club Discussion – The New Rules of Marketing and PR
Paula Williams2021-02-05T19:45:29+00:00Kathryn Creedy, John Williams and I discuss David Meerman Scott's book, The New Rules of Marketing and PR. Specifically, we [...]
July 2017
Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 – Book Club Discussion – The Charisma Myth
Paula Williams2018-09-05T07:44:54+00:00Are Great Aviation Sales Pros Just Born That Way? AMHF 0089 - Book Club Discussion - The Charisma Myth John [...]
June 2017
AMHF 0086 – Aviation Content Marketing – Book Club Discussion – The Content Code by Mark W. Schaefer
Paula Williams2018-09-05T07:45:33+00:00John and I discuss Aviation Content Marketing while analyzing this month's book, the Content Code by Mark W. Schaeffer. The [...]
May 2017
AMHF 005 – Presenting Your Offer – AKA – Your Advertisement
Paula Williams2021-02-05T19:45:25+00:00Everyone is looking for the perfect, magical aviation advertisement that persuades everyone to accept an offer or buy a product. [...]