Exaggeration in Aviation Marketing and Personal Branding
Paula Williams2024-11-22T19:40:45+00:00In this video, John and I discuss a recent marketing meltdown in the aviation industry. It's important to show [...]
August 2018
Book Club Discussion – Nuts! Southwest Airlines Crazy Recipe for Business and Personal Success
Paula Williams2021-02-05T19:46:04+00:00John and I discuss one of the classics in aviation marketing and culture. Nuts! by Kevin & Jackie Freiberg details [...]
Aviation PR – Unhappy Customers, Drama Queens & Trolls
Paula Williams2021-01-03T22:45:17+00:00“The customer is always right,” but that assumes you can differentiate between a legitimately unhappy customer, a Drama Queen and [...]
July 2018
AMHF 0140 – Book Club – Growth Hacker Marketing by Ryan Holiday
Paula Williams2018-09-05T22:16:23+00:00Our book club selection for June was Growth Hacker Marketing by Ryan Holiday. We're a little late discussing it because, [...]
AMHF 0137 – How to Tell A Story
Paula Williams2018-09-05T22:17:15+00:00There are three reasons you need to know how to tell a story. It's hard to earn the attention of [...]
June 2018
AMHF 0135 – Planning Memorable Aviation Events
Paula Williams2021-02-05T19:46:01+00:00Why host aviation events? Mark Cuban says - "I don't bet on the company, or even on the [...]
#Follow Friday – Social Media Habits of Highly Effective Salespeople
Paula Williams2018-09-05T22:17:32+00:00With a hat tip to Stephen Covey, this was just a bit ahead of his time! This is how I [...]
Book Club Discussion – Elon Musk by Ashlee Vance
Paula Williams2018-09-05T22:17:40+00:00Book Club Discussion - Elon Musk by Ashlee Vance We liked it more than we thought we would - quite [...]
May 2018
AMHF 0130 – Book Club – Finding My Virginity by Richard Branson
Paula Williams2020-05-12T06:26:38+00:00John and I discuss Richard Branson's second autobiography, and what it means for aviation sales and marketing professionals. Book Club [...]
April 2018
MRO Marketing Challenges – Three Ways To Differentiate
Paula Williams2018-09-05T07:44:33+00:00MRO Marketing Challenges - Most MROs and Part 145 repair stations have websites and marketing materials look EXACTLY THE SAME. [...]