Book Club Discussion – B2B Sales Book ‘Same Game, New Rules’
Paula Williams2018-09-05T07:44:35+00:00John and I discuss the b2b sales classic Same Game, New Rules by Bill Caskey, especially how it relates to [...]
March 2018
Follow Friday – Aviation YouTube Channels to Follow
Paula Williams2021-02-05T19:45:57+00:00Follow Friday - Aviation YouTube Channels to Follow We do a lot of number-crunching and hard work during the week, [...]
February 2018
Book Club Discussion – Blue Ocean Shift
Paula Williams2018-09-05T07:44:36+00:00In this episode, John and I discuss our experience of reading the book, Blue Ocean Shift by W Chan Kim [...]
January 2018
Exaggeration in Personal Branding and Aviation Marketing
Paula Williams2019-02-12T16:10:28+00:00In this episode, John and I discuss a recent disaster involving exaggeration in personal branding and aviation marketing. We all [...]
AMHF 0113 – Book Club Discussion – The Impact Equation
Paula Williams2021-02-05T19:45:50+00:00John and I discuss Chris Brogan and Julien Smith's book, The Impact Equation, and what aviation sales and marketing professionals [...]
December 2017
AMHF 0112 – How Do I Get a Job in Aviation?
Paula Williams2020-12-31T22:56:29+00:00How Do I Get a Job in Aviation? Getting a job in the aviation industry is just like anywhere else, [...]
“How Do I Hire a Great Aviation Salesperson?”
Paula Williams2018-09-05T07:44:39+00:00How do I Hire a Great Aviation Salesperson? John and I talk about the three factors we've found that ensure [...]
November 2017
AMHF 0104 – Book Club Discussion – Brainsurfing Marketing Strategy
Paula Williams2021-02-05T19:45:47+00:00John and I discuss Brain Surfing the Greatest Marketing Strategy Professionals in the World by Heather LeFevre - I think [...]
October 2017
AMHF 0100 – Aviation Marketing & Sales Book Club Discussion – UnMarketing
Paula Williams2021-02-05T19:45:43+00:00John and I review UnMarketing by Scott Stratton and Alison Kramer. We found great ideas that are easily applicable to [...]
September 2017
AMHF 0098- How to Make a Great First Impression
Paula Williams2021-02-05T19:45:40+00:00In this episode, I exploit John's pain and suffering with a dental incident to make a point about how important [...]